PRIVACY POLICY

Last updated : March 23, 2024

CONCEPTION KASEME INC. (“KaseMe”, “our”, “us”, “we”), a Canadian company offering a selection of cell phone cases, computer skins, and other accessories in durable, stylish, and sometimes humorous designs, is committed to respecting your privacy and protecting your personal information.

The purpose of this Privacy Policy (the “Policy”) is to inform you about how KaseMe collects, uses, discloses, retains and protects your personal information, and is intended to help you understand our practices related to our Website and online store (the “Site”).

In order to provide you with quality services, we need to have access to certain personal information about you. We ensure that our employees manage this information with the utmost confidentiality, in accordance with the legal and regulatory requirements in force.

This Policy does not apply to third party websites and software that can be accessed through the Website.

KaseMe has appointed a person responsible for privacy related issues. Should you have any questions, comments or complaints about this Policy, please contact us to the following email address :

PERSONAL INFORMATION

We define « personal information » as any information or set of information that identifies or could be used to identify you, either directly or indirectly. Generally speaking, personal information does not include business contact information such as your name, title, business address or telephone number.

WHAT PERSONAL INFORMATION DO WE COLLECT?

In the course of our business and service delivery, meaning when you visit our Site or make a purchase from us, personal information collected may include, but is not limited to:

• Your contact information, such as your name, email, address or phone number to identify you, correspond with you and offer you customer support when needed;
• Your billing information, such as your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Marketing information and communication preference such as comments or survey responses;
• Information related to the use of our Site, including technical information about visits or other information collected through cookies or other similar tools;

• Recruitment-related information

• Any other personal information provided.

We do not deliberately collect personal information from persons under 14 years of age.

In addition to this information, we also collect the following anonymized data in connection with your use of our Site:

• Number of visits;
• The conversion rate;
• The average length of your visit;
• Actions performed on our Site, including search terms;
• Pages viewed during your visit;
• The type of device used during your visit;
• The web browser used during your visit;
• The IP address used during your visit;
• The time zone;
• The origin of visitors, i.e., the Web page you visited before being redirected to our Site;
• The advertising campaign that brought you to our Site.

WHY DO WE COLLECT AND USE YOUR PERSONNAL INFORMATION?

The personal information collected by KaseMe will be used for the following purposes :

• To build and manage our relationship with you and to communicate with you;
• To provide and maintain requested services, including to provide products or services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations;
• To facilitate the use of our Website, to ensure its relevance and to monitor its use;
• To answer your requests for information;
• To enable business development and marketing in order to, namely, inform our current and future customers about our new offers with the prior consent of the person concerned;
• As permitted or required by any applicable legal or regulatory requirements or provisions;
• Any other purpose to which you have consented.

Subject to the exceptions provided by law, KaseMe will obtain your consent before using your personal information for any purposes not previously identified.

HOW DO WE COLLECT YOUR PERSONNAL INFORMATION?

KaseMe collects your personal information primarily from you, but also from third parties or through the use of cookies.

1. From you

‍You provide us with personal information directly, namely when you contact us, when make a purchase with us, when you fill out an online form or when you click on an advertisement we have placed on a third party website (e.g. Google, Facebook, etc.).

1. From other sources

We may also collect personal information from third parties, or from publicly available records as permitted by law or if we have obtained the necessary consent.  

1. From cookies, log files, web beacons, tags, or pixels

‍By using cookies, pixels, and other similar tools, we are able to provide you with advertising that better meets your needs as it is targeted to your interests. When you visit our Site, these tools tell us, among other things, which pages are of interest to you and, therefore, we may subsequently display advertising that matches your interests.

Specifications regarding the use of cookies, log files, web beacons, tags, pixels or other similar tools

By using cookies, pixels, and other similar tools, we are able to provide you with advertising that better meets your needs as it is targeted to your interests. When you visit our Site, these tools tell us, among other things, which pages are of interest to you and, therefore, we may subsequently display advertising that matches your interests.

These technologies do not contain any personally identifiable information. They may, however, contain a unique identifier required for retargeting.

 Web beaconsWeb beacons are tiny images that we can place on a web pages or in an email. They can be used, for example, to anonymously track how many times a particular page has been visited by a user or whether an email has been read. As the name implies, web beacons are invisible and any part of our emails or Site, including the advertisements displayed on them, may contain web beacons. Unlike cookies, web beacons are not placed on your computer or mobile device.

Cookies

Cookies are small data files that are commonly stored on your device when using websites and online services. They are used for the efficient operation of websites and can provide information and help customize services. KaseMe collects the information provided by cookies.

KaseMe uses different types of cookies (collectively referred to as cookies here):

• Necessary Cookies: These cookies are essential to the operation of our Site and store. For example, we may use this type of cookie to authenticate and identify you when you log on to your Shopify account in order to provide our services to you. These cookies also allow us to enforce our Terms of Use, prevent fraud and ensure the security of our services.
• Connection, Performance and functionality cookies: These cookies are not essential to the provision of our services. They make it easier to personalize and enhance the user experience. For example, they can remember your preferences so you don't have to re-enter information more than once or remember your credentials, so you don't have to re-enter them each time you use the Site. They allow us to understand your behavior in order to improve our services and Site.
• Cookies for advertising purposes: These cookies are not essential to the provision of our services. They use information about your visit to the site, such as pages viewed or ad response, to help provide the best user experience for your situation.

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device. Please note that the use of cookies only identifies you as a user and does not recognize you by name or address.

Disabling cookies

It is possible to prevent the personalization features of our Site by disabling cookies on your browser. You can do this by changing the settings on your browser or mobile device, often found in your browser’s “Tools” or “Preferences” menu.

However, if you choose to decline cookies, certain pages or sections of our Site may not display properly or certain features may not be available.

For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Do other websites have access to cookies when you browse our Site?

We sometimes use third party service providers. Indeed, when you access our Site, either directly or through an advertisement redirecting you to our Site, a cookie is automatically created on your computer or mobile device. At that time, a web analytics tool (for example, Google Analytics) and possibly external ad servers have access to this cookie, which allows us to provide you with a better experience on our Site or, in some cases, to track your activity to promote some of our products. Although a code in the cookie file identifies you as a user, it does not recognize you by name or address. Our service providers may also need to collect your IP address or mobile device identifier when you visit a site. This information may be transmitted to and stored on servers located in Canada or elsewhere, such as the United States. KaseMe does not combine any information collected by these third parties with information we hold about you. Please be aware, however, that certain suppliers may be required to disclose the data collected to third parties if they are required to do so by law or if they wish to entrust the processing of certain data to third parties. No information that would allow these suppliers to identify you is transmitted to them. Please note that third party service providers have their own cookies and privacy policies.

Use of Google Analytics

KaseMe uses Google Analytics, which is provided by Google Inc. (Google), in order to analyze the browsing behaviors of visitors to its Site, which are tools for analyzing the frequentation and use of Web sites.

The information collected by Google Analytics is used to analyze the use of our Site and to generate statistical reports on visitor activity. You can obtain more information about Google Analytics here.

Targeted Advertising  KaseMe also works with third party advertising companies, such as Facebook or Google Adwords, that collect and use information about your visits to our Site in order to provide you with advertising that may be of interest to you. KaseMe does not disclose any information that would allow the advertising companies to identify you. Please note that our advertising partners and other third parties may also set cookies or pixels when you click on their advertisements or links to their websites or services on our Site. This Privacy Policy does not apply to third party websites or third party advertising providers. You can disable Google Analytics while browsing by selecting the appropriate settings for your browser or computer tool, as well as ad settings. You may opt-out of sharing your information with these third parties by installing an add-on to opt-out of receiving interest-targeted ads. Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ KaseMe to target advertising related to the interests of its current and potential customers. We invite you to check your Facebook privacy settings if you wish to manage your advertising settings. You can get more information here.  Please note that even if you choose not to receive ads targeted to your interests, you will still be able to see KaseMe’s ads. In this case, these ads will simply not be adapted to your real needs and may be displayed more frequently. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at :http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work Social Media Features  Our services include social media features such as the Pinterest, Instagram or Facebook share button or interactive mini-programs that work on our Site. If you use these features, they collect your IP address, the page you visit on our Site and create a cookie to enable these features to function properly. These features may be hosted by a third party or directly on our Site. Your interaction with these features is governed by the company's privacy policy that proves the feature and not by this policy. Link to Web Sites  It is important to understand that this Policy does not apply to other third-party websites that may be accessed through links on our Site. We are not responsible for those third-party sites, their content or access. Therefore, any personal information you transmit through these sites is subject to the privacy policies of those sites. It is your responsibility to review their privacy policies to ensure the protection of your personal information.

HOW DO WE SHARE AND DISCLOSE YOUR PERSONAL INFORMATION?

In the course of our business, we may need to disclose and share your personal information with various stakeholders. We will only disclose and share your personal information as described below:

• Third Party Agents and Service Providers: From time to time, we may need to share your personal information with agents or service providers to assist us in making available all of the features of our Site (maintenance, analysis, legal requirements, fraud detection, marketing and development). Please note that these service providers may be located in Canada or in other jurisdictions or countries. They will only have access to personal information that is necessary to perform these functions on our behalf and are required not to disclose or use it for any other purpose. Please be aware that we have contractual agreements with these vendors to ensure the security of your data.
  • For instance, we use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.

• When required by law, to enforce compliance or to protect the property or safety of our rights or those of others: By way of example, we may disclose personal information to legal or regulatory authorities in the event that we suspect money laundering, insider trading, manipulative or deceptive business practice or other criminal activity, to detect and prevent fraud, or to comply with legal or regulatory requirements of governmental bodies, regulatory agencies or other self-regulatory organizations. We may also need to disclose personal information to comply with a legal obligation (e.g., court order) or to protect our assets (e.g., to collect overdue accounts).

• Business Transfers: As part of our business development, we may sell or buy businesses or services. In such transactions, personal information generally becomes part of the transferred business assets, but remains subject to the promises made in any pre-existing privacy policy (unless, of course, the individual consents otherwise). In addition, in the unlikely event that KaseMe or substantially all of its assets are acquired, your information will of course be one of the transferred assets.

• Anonymized: Anonymized personal information may be shared with third parties. For example, we may anonymize personal information in order to track trends or statistics.

HOW DO WE PROTECT YOUR PERSONAL INFORMATION?

The security and confidentiality of your personal information is important to us. We strive to implement the necessary and appropriate security measures to ensure the confidentiality of the personal information in our possession. To do so, we follow the generally accepted industry standards. The personal information that we hold is therefore accessible only to persons who are qualified to have access to it and who consult it only when necessary in the performance of their duties.

Appropriate physical, technical and/or administrative safeguards and security measures have been put in place and are maintained to prevent:

• Any accidental or unlawful destruction;

• Any accidental loss;

• Any unauthorized disclosure;

• Unauthorized modification;

• Unauthorized access; and

• Any illegal treatment.

In the event of a data breach that poses a risk of serious harm to you, KaseMe will notify the Commission d’accès à l’information (CAI) and inform affected individuals promptly, as required by law. We have implemented internal procedures to handle such incidents efficiently and transparently.

If you believe that your personal information has been compromised, we invite you to contact us using the contact information listed in the “Questions, Comments, Complaints” section of this Policy.

HOW LONG DO WE RETAIN YOUR PERSONAL INFORMATION?

KaseMe will only keep records of your personal information such as name, email address and shipping address, for as long as it is required for our business relationship, in accordance with our internal document retention policies or legal and regulatory requirements. Specifically:

• Personal information related to transactions (e.g., invoices, payment records, and shipping details) will be retained for 7 years, as required by Canadian tax and accounting laws.

• Other personal information will be retained for a reasonable period, generally up to 3 years after the end of our business relationship, unless required otherwise by law.

Strict procedures for the retention of your personal information are followed and we will dispose of personal information which KaseMe no longer requires for the identified purposes.

If you wish to obtain additional information, we invite you to contact us using the contact information listed in the "Questions, Comments, Complaints" section of this Policy.

WHAT ARE YOUR RIGHTS?

Right of Access, Information and Rectification of your personal information

You may request access to your personal information or inquire about the existence of such information or about the manner in which we collect, use, maintain and/or disclose your personal information. You may also demand that the information held by KaseMe be corrected if it is found to be inaccurate, equivocal or incomplete.

You may submit a written request to this effect to the Privacy Officer at the address indicated in the “Questions, Comments, Complaints” section below. We will provide you with such information or diligently make the change and no later than 30 days from the date of receipt of the written request.

If you wish to obtain copies of your personal information, we may be required to charge a nominal fee, which will be disclosed to you in advance, simply to cover the cost of transcription, reproduction or transmission.

Under privacy and data protection law, you have rights we need to make you aware of. The rights available to you depend on our reason for processing your information.

You also have the right to request the transfer of your personal information in a structured, commonly used, and machine-readable format. To exercise this right, please contact our Privacy Officer using the contact details provided below.

CHANGES AND UPDATES TO THE POLICY

The content of our Site may be changed at any time and KaseMe reserves the right, at its discretion, to update, revise, modify or supplement this Policy from time to time. If so, we will notify you, as required by law. As this Policy may change over time, we recommend that you review it frequently to stay informed about how we treat your personal information.

QUESTIONS, COMMENTS, COMPLAINTS

To contact us, ask questions about this Policy, provide us with your comments, submit a request for access or correction, exercise any applicable right, file a complaint or obtain information about our practices or policies, we invite you to contact our Privacy Officer at the following address:

CONCEPTION KASEME INC.

Privacy Officer

2030 127E rue, Bureau 150

Saint-Georges, Quebec G5Y 2W8

info@kasemedesign.com

KaseMe would like you to know that we are committed to responding promptly and accurately to all your questions and concerns about the privacy and security of your personal information and our privacy policies and procedures.

In the event of a complaint from you regarding the exercise of your rights set out in this Policy, your file will be handled by our Privacy Officer, who will inform you of the procedure to follow. Each complaint will be investigated. If the complaint is justified, the particular situation will be corrected, and you will be informed.